http://www.homeslade.com/insights-and-ideas-for-brands daily 0.75 2026-03-25 http://www.homeslade.com/insights-and-ideas-for-brands/2026/3/25/the-machine-says-yes monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/08291430-ad8a-4b50-b259-31547091b932/Image+base+Benjamin+Guy.png Words - The Machine Says Yes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/cbcf7f05-26f8-498b-aa4c-aa726252260e/collection+quotes.png Words - The Machine Says Yes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2026/3/18/with-power-comes-great-idiocy monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/0f4f2a11-8fcd-4aff-98c6-5962b2743c2c/Screenshot+2026-03-18+at+14.57.31.png Words - With Power Comes Great Idiocy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2026/3/16/were-hoarding-the-wrong-assets monthly 0.5 2026-03-16 http://www.homeslade.com/insights-and-ideas-for-brands/2026/2/20/the-death-of-certainty monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/7833872a-b009-4a0c-bf5f-d209775bfa1d/TheDeathofCertainty+Philip+Slade.png Words - The Death of Certainty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2026/2/19/i-helped-kill-what-loved monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/39966e71-723a-4c45-b569-09259d4fabfa/Screenshot+2026-02-19+at+17.35.59.png Words - I Helped Kill What Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2026/2/19/when-the-lights-start-to-go-out monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/98fc57c5-52f2-4d2c-990d-26f6dbde906d/Screenshot+2026-02-19+at+17.25.52.png Words - When The Lights Start to go Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/10/28/synthetic-consumers-are-more-honest-than-real-ones monthly 0.5 2025-10-28 http://www.homeslade.com/insights-and-ideas-for-brands/2025/10/28/honesty-in-an-untruthful-world monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/19d80d9d-2130-44b9-bba6-ddbc69afd1a4/Advertising+focus+group.png Words - Honesty in an Untruthful World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/10/2/the-age-of-cognitive-inflation monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/315e5cf6-9e34-4fab-a352-f0e02e98fdf4/Screenshot+2025-10-02+at+11.54.04.png Words - The Age of Cognitive Inflation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/9/20/who-controls-britains-ai-training-data-controls-britains-future monthly 0.5 2025-09-20 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/f2bc09df-2cfa-4715-b6f6-d37487e68136/%27Who+controls+the+past+controlsSTRIP.jpg Words - Who Controls Britain's AI Training Data Controls Britain's Future: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/9/4/failing-gloriously monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/791599f5-fa83-46cf-bfbd-df290c31b454/Hicklin+Slade_Philip+Slade.png Words - Failing Gloriously - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/9/1/skills-vs-mindset-in-the-ai-era monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/c60abfb0-15ae-4054-9a40-3da268d72741/Skills+vs.+Mindset.png Words - Skills vs Mindset in the AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/9/1/the-careers-opportunities-of-a-bot monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/564ee3b8-743a-499a-a1f9-d5cb56fd2dc9/Career+Opportunties+philip+slade.png Words - The Careers Opportunities of a Bot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/8/20/i-strategist monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/095f59b8-c6f2-45d0-952e-a61bb18cc586/I+exist+to+do+this.png Words - I Strategist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/8/20/skills-vs-mindset-in-the-ai-era monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/e72850f0-f3d9-43c6-942b-8216637b9585/Skills+vs.+Mindset.png Words - Skills vs Mindset in the AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2025/5/1/we-were-hoping-for-some-romance-all-we-found-was-more-despair-we-must-talk-about-our-problems-we-are-in-a-state-of-flux-bloc-party monthly 0.5 2025-09-04 http://www.homeslade.com/insights-and-ideas-for-brands/2025/5/1/12n2bizjz1ccks6nst1xr49codmmtc monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/109f12db-a7c3-4636-8936-594c0137b2c9/AI+a+Kafkaesque+Bureaucracy.jpg Words - AI and a lesson in Kafkaesque Bureaucracy. - Make it stand out So, so, relevant to so many companies approach to AI integration http://www.homeslade.com/insights-and-ideas-for-brands/2025/5/1/literacy-ai-and-the-decline-in-productivity-in-the-uk monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/46a1ee39-125e-49bf-8bb4-36cad3590b2d/Screenshot+2025-05-01+at+15.54.07.png Words - Literacy, AI, and the Decline in Productivity in the UK - Make it stand out I write quotes and thoughts on my notebooks, this one, inspired this essay from a few months back http://www.homeslade.com/insights-and-ideas-for-brands/2023/10/1/the-human-spark-why-we-need-dyslexic-thinking-in-a-world-of-ai-driven-advertising monthly 0.5 2023-10-01 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/eec97e26-c868-46db-a815-ef3c8797d5b7/Screenshot+2023-10-01+at+13.46.07.png Words - The Human Spark: Why We Need Dyslexic Thinking in a World of AI-Driven Advertising - Make it stand out Composition VII, Wassily Kandinsky, 1913, for its time completely non-linear, unconventional thinking http://www.homeslade.com/insights-and-ideas-for-brands/2022/7/7/reshaping-the-working-week monthly 0.5 2022-08-17 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/c31a455d-685c-4d3e-930d-490592c793a5/New+Work+Week+-+Philip+Slade.png Words - Reshaping the working week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.homeslade.com/insights-and-ideas-for-brands/2021/10/1/how-to-survive-a-career-creating-mayhem-lessons-from-a-long-life-in-advertising monthly 0.5 2021-10-01 http://www.homeslade.com/insights-and-ideas-for-brands/2021/7/15/could-the-elderly-revive-city-centres monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1626353838227-U6496SUEUZJF2G1A8D6L/Screenshot+2021-07-15+at+13.57.01.png Words - Could the elderly revive city centres? - Make it stand out NORD Architects A/S - Hejrevej 37, 2. - 2400 Copenhagen NV Denmark +45 3369 0908 http://www.homeslade.com/insights-and-ideas-for-brands/2021/3/4/advertising-and-morals-we-do-good monthly 0.5 2021-03-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1614861027941-74RQ0E69KVHEIEC7WQY3/Screen+Shot+2021-03-04+at+12.23.59+PM.png Words - Advertising and morals, we do good? http://www.homeslade.com/insights-and-ideas-for-brands/2021/2/10/using-celebratory-to-build-populist-trust-is-not-new-just-really-difficult-to-pull-off monthly 0.5 2021-02-10 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1612980694783-LCYTARQF1BLBI7WKK53L/Screen+Shot+2021-02-10+at+5.54.07+PM.png Words - Using celebratory to build populist trust is not new, just really difficult to pull off https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1612980776574-EL0L2TH22ZRTHKEP9FCD/Screen+Shot+2021-02-10+at+5.51.23+PM.png Words - Using celebratory to build populist trust is not new, just really difficult to pull off http://www.homeslade.com/insights-and-ideas-for-brands/2020/11/16/advertising-swearing-and-dangers-of-identity monthly 0.5 2020-11-16 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605545913348-YYW1UNMUVH2X545HUT96/Screen+Shot+2020-11-16+at+4.56.30+PM.png Words - 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Stunts with a heart of gold http://www.homeslade.com/insights-and-ideas-for-brands/2020/1/8/crossing-the-streams-and-the-impending-death-of-affordable-choice monthly 0.5 2020-01-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1578499667402-ZQABW48YC7J94LJ93XGZ/Screen+Shot+2020-01-08+at+4.05.52+PM.png Words - ‘Crossing the Streams and the impending death of affordable choice’ http://www.homeslade.com/insights-and-ideas-for-brands/2020/1/8/broken-banking-a-perfect-fit-for-a-broken-society monthly 0.5 2020-01-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1578501641164-NX98NXHHJSAUONOSO8PF/Welcome+to+wankerville Words - Broken banking a perfect fit for a broken society http://www.homeslade.com/insights-and-ideas-for-brands/2020/1/8/agency-of-the-present-ish monthly 0.5 2020-01-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1578500287338-AC17VMMB3AV9D1P2FXJO/philip+slade+%2F+agency+of+the+future Words - Agency of the present (ish) http://www.homeslade.com/insights-and-ideas-for-brands/2020/1/8/embracing-chaos-or-the-search-for-humanity-in-the-spaces-we-inhabit monthly 0.5 2020-01-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1578501286457-CRCHBJAVC36MFUIKAN36/Kings+Cross+%2F+Homeslade.com+%2F+Philip+Slade Words - 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Algorithms of joy https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1495184910586-G8EJYC6357G2LGOUCHCC/image-asset.png Words - Algorithms of joy http://www.homeslade.com/insights-and-ideas-for-brands/2017/4/19/review-of-the-latest-maa-green-jam-event-that-i-chaired monthly 0.5 2017-05-17 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1495006914839-V6KTDGUNTL33S1D8075E/philipslade Words - Review of the latest MAA 'Green jam' event http://www.homeslade.com/insights-and-ideas-for-brands/2017/4/14/in-a-galaxy-far-far-away monthly 0.5 2017-04-14 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1492177733718-H7YB4MD0IF1ARJL55AMI/John+Diss%2C+Philip+Slade%2C+Ben+Stobart Words - In a galaxy far, far, away http://www.homeslade.com/insights-and-ideas-for-brands/2017/4/12/maa-the-guardian-dodifferent-day-awards monthly 0.5 2017-04-12 http://www.homeslade.com/insights-and-ideas-for-brands/2017/3/24/riding-the-gold-plated-lift monthly 0.5 2017-03-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490360767385-488YDT1MGHE5HFP7T6S0/image-asset.png Words - Riding the Gold Plated Lift https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490359121518-C9FZGIVVGJN4QZDTPPPM/image-asset.png Words - Riding the Gold Plated Lift http://www.homeslade.com/insights-and-ideas-for-brands/2017/3/24/status-hunting monthly 0.5 2017-03-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490359171230-28VFV6E1ZSBB93RL5I61/image-asset.png Words - Status Hunting https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490359212353-E80XUJPMRP10TICIOY2W/image-asset.png Words - Status Hunting http://www.homeslade.com/insights-and-ideas-for-brands/2017/3/24/authenticity-redux monthly 0.5 2017-03-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490360868212-1NFSSXVERGP75VNBU64J/image-asset.png Words - Authenticity Redux http://www.homeslade.com/insights-and-ideas-for-brands/2017/3/24/deconstructed-luxury monthly 0.5 2017-03-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1490360919647-KSZQ1CA30TS4V0EN3K8V/image-asset.png Words - Deconstructed Luxury http://www.homeslade.com/insights-and-ideas-for-brands/2016/9/25/brand-activation-at-boutique-festivals monthly 0.5 2016-09-25 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1474799881451-1F7NC64VXCPTDHA8RJKW/image-asset.jpeg Words - Brand activation at boutique festivals http://www.homeslade.com/insights-and-ideas-for-brands/2016/9/10/in-awe-of-the-new-nick-cave-album-the-songs-were-written-before-his-sons-death-but-recorded-after-it monthly 0.5 2016-09-10 http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/24/teenage-bedrooms monthly 0.5 2016-08-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472030995839-45515NH6Z36GUU3IYUZ2/Screen+Shot+2016-08-24+at+10.27.01+AM.png Words - Teenage bedrooms https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472030999029-499M8SYMZOXEHAOEXH14/Screen+Shot+2016-08-24+at+10.28.13+AM.png Words - Teenage bedrooms https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472031001823-C37915CDU0T865O2RBDF/Screen+Shot+2016-08-24+at+10.28.36+AM.png Words - Teenage bedrooms https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472030991405-KPQVVUVQ9KDNMLT3LMEL/Screen+Shot+2016-08-24+at+10.11.20+AM.png Words - Teenage bedrooms https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472030991449-W52GV30P6HOJOL9P3C9Y/Screen+Shot+2016-08-24+at+10.13.26+AM.png Words - Teenage bedrooms https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1472030993954-DFGIQ821ZNRF7MMVD73S/Screen+Shot+2016-08-24+at+10.13.36+AM.png Words - Teenage bedrooms http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/23/aaaands-its-over-odd-feeling-no-sport-at-2am-to-watch monthly 0.5 2016-08-23 http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/22/3xqsd1dzs8tod3whdduhetoxe2rqrw monthly 0.5 2016-08-22 http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/22/an-internet-of-moving-things monthly 0.5 2016-08-22 http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/18/i-wont-start-from-here monthly 0.5 2016-08-18 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1471514457899-RN3BHDK38MVUJBBDSMLB/image-asset.jpeg Words - I Wouldn't start from here https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1471514835726-MO23G3VAYP1CX4YGAG20/image-asset.png Words - I Wouldn't start from here https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1471516228777-GIJQ5YXCIVERPVAKOUTR/image-asset.jpeg Words - I Wouldn't start from here http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/11/book-marking-where-you-can-actually-find-stuff-again monthly 0.5 2016-08-11 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1470922885180-7ZEWK25T5LV04ULM18C1/image-asset.jpeg Words - Book marking where you can actually find stuff again http://www.homeslade.com/insights-and-ideas-for-brands/2016/8/9/dunwich-dynamo-2016 monthly 0.5 2016-08-09 http://www.homeslade.com/insights-and-ideas-for-brands/2016/6/12/pourers-puritans monthly 0.5 2016-06-12 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1465759031036-VE1KSSYZFQPE8HFYNZK7/image-asset.png Words - Pourers & Puritans http://www.homeslade.com/insights-and-ideas-for-brands/2016/6/12/in-praise-of-chaos monthly 0.5 2016-06-12 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1465734312574-3ELD3XLCO7ZX2Y7LOJ2P/Kings+Cross+pop-up+wild+swimming+pool Words - In praise of chaos http://www.homeslade.com/insights-and-ideas-for-brands/2015/6/4/real-time-updates monthly 0.5 2016-02-02 http://www.homeslade.com/insights-and-ideas-for-brands/2014/6/13/another-cool-bit-of-interactivity-from-the-new-york-times monthly 0.5 2014-06-13 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1402669682644-GM3E7OCVBIUWQ9I4XMV9/image-asset.png Words - Another cool bit of interactivity from the New York Times http://www.homeslade.com/insights-and-ideas-for-brands/2014/6/10/seven-deadly-digital-sins monthly 0.5 2014-06-10 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1402397480398-T3S0UW9VBJRR07M4DX7F/The+Guardian%2FObserver+digital+sins Words - Seven Deadly Digital Sins http://www.homeslade.com/insights-and-ideas-for-brands/2014/6/4/too-much-of-a-good-thing monthly 0.5 2014-06-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1401877197614-3EQ5OQGPN93NJCJD7NHP/image-asset.png Words - Too much of a good thing? https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1401877222155-6K82R9BQ2JG52792T4AW/image-asset.png Words - Too much of a good thing? http://www.homeslade.com/insights-and-ideas-for-brands/2014/3/26/on-a-night-out-ive-often-had-lamp-posts-talk-to-me-however-the-ones-in-bristol-actually-did monthly 0.5 2014-03-26 http://www.homeslade.com/insights-and-ideas-for-brands/2014/3/20/data-or-theory monthly 0.5 2014-03-20 http://www.homeslade.com/insights-and-ideas-for-brands/2014/3/19/introducing-pathww monthly 0.5 2014-03-19 http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/12/talking-in-pictures monthly 0.5 2014-02-12 http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/7/woop-woop-campaign-even-if-they-are-feeling-miffed-at-having-lost-the-exclusive-to-adage monthly 0.5 2014-02-07 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391734448170-7OC5D4SZXZN49NF9SBOL/Levis+campaign+THWW.png Words - Woop woop Campaign, even if they are feeling miffed at having lost the exclusive to Adage https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391734506512-8GZ4IS2KWTYJ242M0F7Y/Levi%27s+%26+TheHouseWW.png Words - Woop woop Campaign, even if they are feeling miffed at having lost the exclusive to Adage http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/6/new-agency-model monthly 0.5 2014-02-06 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391699157800-HX562BC0KW4BDXP8556X/TheHouseWW.png Words - New agency model http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/3/causing-a-bit-of-a-stir-in-ireland monthly 0.5 2014-02-03 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391436021011-T6JJZDUTGUHUUUSQ6A18/Screen+Shot+2014-02-03+at+13.53.34.png Words - Causing a bit of a stir in Ireland https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391436030623-44R6WNZYAA9W6BMS9WC0/Screen+Shot+2014-02-03+at+13.53.47.png Words - Causing a bit of a stir in Ireland https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391436044250-JMBHKAXV2P4JJQ4BVNBP/Screen+Shot+2014-02-03+at+13.59.50.png Words - Causing a bit of a stir in Ireland http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/3/good-coverage-of-our-first-win-champagne-laurent-perrier monthly 0.5 2014-02-03 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391435538830-96YQEK249UTFH9XKZ1ZQ/THWW+adweek.png Words - Good coverage of our first win; Champagne Laurent-Perrier http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/3/56cz1zw1xp0kdbt5kj17dzqw92616g monthly 0.5 2016-09-15 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391435330993-709KF51Y4JV3BXB5RFZE/path.jpg Words - I've gone a done it again and started another age https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1391436200503-W56O8GY4ETMPT5894AM1/Path_v3.jpg Words - I've gone a done it again and started another age https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1473941090310-8E8HF3GAFMO0D96TOUOX/BusinessCard_v2.jpg Words - I've gone a done it again and started another age http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/3/oooh-data-whats-not-to-like monthly 0.5 2014-02-03 http://www.homeslade.com/insights-and-ideas-for-brands/2014/2/3/so-so-true-make-more-stuff-want-to-be-better-you-will-improve monthly 0.5 2014-02-03 http://www.homeslade.com/insights-and-ideas-for-brands/2014/1/17/the-ones-who-history-ridicules monthly 0.5 2014-01-17 http://www.homeslade.com/insights-and-ideas-for-brands/2013/11/22/what-are-you-doing-and-does-it-have-purpose monthly 0.5 2013-11-22 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1385137586098-SRRYZDT9U79M1NBN16WR/Slide1.jpg Words - What are you doing? and does it have purpose? http://www.homeslade.com/insights-and-ideas-for-brands/2013/11/1/u76u0dhcon30mfr6lawd886sy7kenb monthly 0.5 2013-11-01 http://www.homeslade.com/insights-and-ideas-for-brands/2013/9/26/we-all-know-it-but-the-stats-still-stand-out monthly 0.5 2013-09-26 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1380201245053-Q4IZFXNRF10GJX3JOGSW/0_0_618_http___offlinehbpl.hbpl.co.uk_News_OMC_Graph-Tech-copy.ai-20130925105127149.png Words - We all know it, but the stats still stand out   '...For the study, Wave 7, the IPG Mediabrands agency surveyed people in 65 countries, including the UK, the US, India and China. It found that 73.4 per cent own a smartphone, up from 44.8 per cent just a year earlier. Smartphones, meanwhile, are being used to do more things – up from an average of 3.7 online activities in 2012 to 5.2. In the past year, there has also been a 34 per cent rise in the number of people who use their smartphone to manage their social media profile. Globally, 51.9 per cent of 16- to 54-year-olds used a microblogging platform such as Twitter in the past six months, up from 42.9 per cent in 2012 and 14.9 per cent in 2010. The highest proportion of microbloggers (86.2 per cent) was in China. More than 91 per cent of people have watched video clips online, up from 87.9 per cent last year, while 78.3 per cent have created a social media profile, an increase from 74.9 per cent in 2012….' http://www.homeslade.com/insights-and-ideas-for-brands/2013/9/26/projection-mapping monthly 0.5 2013-09-26 http://www.homeslade.com/insights-and-ideas-for-brands/2013/9/3/content-marketing-that-actually-works monthly 0.5 2013-09-03 http://www.homeslade.com/insights-and-ideas-for-brands/2013/8/23/perodic-table-of-alcohol monthly 0.5 2013-08-23 http://www.homeslade.com/insights-and-ideas-for-brands/2013/8/22/great-curated-place-of-vintage-type-typehuntingcom monthly 0.5 2013-08-22 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1377162072799-DJSWJD78VMVGX84HBRLT/typehunting.png Words - Great curated place of vintage type; Typehunting.com http://www.homeslade.com/insights-and-ideas-for-brands/2013/8/13/the-sex-pistols-digital-sensors-and-the-girl-guides-of-america monthly 0.5 2013-08-13 http://www.homeslade.com/insights-and-ideas-for-brands/2013/8/12/human-endevour-truimphs-over-lack-of-affordable-housing monthly 0.5 2013-08-12 http://www.homeslade.com/insights-and-ideas-for-brands/2013/7/29/p7qh029h3spy49pga3g3929kk5isdz monthly 0.5 2013-07-29 http://www.homeslade.com/insights-and-ideas-for-brands/2013/7/8/deloitte-report-about-mobile-fact-v-hype monthly 0.5 2013-07-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1373274486142-BI58G2F7MUZX1RAZ6PJV/Deloitte_1.png Words - Deloitte report about mobile fact v hype 72% of UK consumers own a smartphone compared to 58% just ten months ago. Among the affluent and influential 25-34 years olds, nearly 90% own a smartphone. In excess of 50% of consumers have used a smartphone to check product availability and to buy goods. 48% of Generation Z, the 16–24 year olds, choose to shop via apps compared to 14% of 45-64 year olds. Only 21% of UK consumers are currently happy to receive tailored communications, but 40% welcome search results relevant to their location.   http://www.homeslade.com/insights-and-ideas-for-brands/2013/7/8/i-never-get-bored-of-a-pretty-chart monthly 0.5 2013-07-08 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1373271996792-NDNAO9C03O6WGP13VCDH/ConversationPrism_800x600.jpg Words - I never get bored of a pretty chart http://www.homeslade.com/insights-and-ideas-for-brands/2013/7/4/jay-z-meets-the-next-day monthly 0.5 2013-07-04 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1372948761108-ASPCPUQOJRBPJ3WF3YL3/JayZ_Bowie_art.png Words - Jay Z meets the Next Day Jay-Z’s Magna Carta Holy Grail and David Bowie Next Day make neat visual bedfellows http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/27/a-pretty-story-told-of-intent monthly 0.5 2013-06-27 http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/26/living-in-the-real-world monthly 0.5 2013-06-26 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1372234736180-FL5P6FC3KB3OTQC5G0T1/Screen+Shot+2013-06-26+at+09.17.51.png Words - Living in the real world Thanks to http://martinweigel.org yes, us peps who work in advertising are not normal http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/24/0lx0hx156wd8qf90t19xzpsxjx8tr5 monthly 0.5 2013-06-24 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1372071532678-NSRHE7FELR29X0TU1UWH/Screen+Shot+2013-06-24+at+11.57.36.png Words seen by Em Mathews ‏@ on Twitter, great bit of ambient media for Fentimans cola. http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/23/neat-magazine-ad-that-charges-your-mobile monthly 0.5 2013-06-23 http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/11/while-planning-our-new-thing-came-across-this-again-genius-from-david-ogilvy-on-the-qualities-of-a-creative-director monthly 0.5 2013-06-11 http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/12/how-twitter-is-your-nation-very-if-you-are-a-brit-it-seems monthly 0.5 2013-06-11 http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/11/the-day-industrial-design-died monthly 0.5 2013-06-11 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1370940131790-XHZOCMNG1Q3N4P6XUKEE/Screen+Shot+2013-06-11+at+09.40.48.png Words - The day Industrial Design died oh jeeez, the launch of the new Playstation 4 and XBOX 1 is a really sad one in the world of industrial design. What happened to the joy of visual aesthetics, these are really sad bits of corporate make do. http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/10/street-stunts-its-easy-to-be-cruel-a-lot-harder-to-make-people-laugh monthly 0.5 2013-06-10 http://www.homeslade.com/insights-and-ideas-for-brands/2013/6/4/champions-league-2013-king-flag-bearer-for-bayern-munchen monthly 0.5 2016-09-15 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1370343424621-4J1KWY07B47XKSZBVXU3/Philip+Slade+Wembley+2013.png Words - Champions League 2013. King flag bearer for Bayern Munchen https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1370343455647-H2OLIZDHC4JCXCA387KE/IMG_7039.jpg Words - Champions League 2013. King flag bearer for Bayern Munchen https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1370343476404-X5LZ5TFJZFE3F8O3G7B6/IMG_6951.JPG Words - Champions League 2013. King flag bearer for Bayern Munchen https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1370343495186-J94HW6KF06YWFNCIVQBD/IMG_6928.JPG Words - Champions League 2013. King flag bearer for Bayern Munchen http://www.homeslade.com/insights-and-ideas-for-brands/2013/5/9/293rcgj7y1jteyo6w3vpkvg2tgleob monthly 0.5 2013-05-09 http://www.homeslade.com/insights-and-ideas-for-brands/2013/5/9/9cilgti0rp4ny8q5jnzg01ipmvkf7g monthly 0.5 2013-05-09 http://www.homeslade.com/insights-and-ideas-for-brands/2013/4/18/animated-map-of-the-growth-of-the-web monthly 0.5 2013-04-18 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1366314069401-VYC9N1O1KW9O3H1V9HKJ/Screen+Shot+2013-04-18+at+20.38.40.png Words - Animated map of the growth of the web. The animation starts in 1993 and stops when -if the trend does not change in the future - the whole population will be connected. 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London https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1470752982861-9I3HG9PYUXL6BR4H8J4N/IMG_3407.JPG London https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1471524336533-CNJ7B8Z3IETLO015CM2A/IMG_2275.JPG London http://www.homeslade.com/career daily 0.75 2025-10-16 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985212719-OKCAY3QNC2OER6MWIN4W/These+things+I+know+1.png Philip Slade Career The emotional highs of working in the creative industries blind you to the poor decisions you can so easily make. So in an effort to help anyone starting out make better moves. I’ve summed up a few hard earned life experiences my younger self could have done with knowing about. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985479632-Y3QTMZ39UMABNWFDVPT3/These%2Bthings%2BI%2Bknow%2B2.png Philip Slade Career You get paid for bold thinking; accept that occasional bold direct action is also necessary - I blagged my first job in the industry as a junior designer on a pop magazine with some outright subterfuge. I had no experience in the sector at all. Zero technical skills but blind faith in myself meant I aced the interview. Didn’t last long before I was found out and fired, but I was up and running in London by then. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985228028-VFKEZKSFBBJUDOOYBFFO/These+things+I+know+3.png Philip Slade Career When I began my career you were faced with a stark choice, move to London or pretty much forget about getting any kind of foothold in the UK creative industries. Much has changed since, but the influence remains. I’ve spent most of my working life there. But you need to get out and travel, to create work that influences and inspires you need to experience the world, which includes the rest of the UK. There will come a time when you have to leave. After all moving your physical base is a great creative refresher. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985234659-3NGF9NMT9001N4RABR5Z/These+things+I+know+4.png Philip Slade Career I got my first big break at Saatchi & Saatchi in London, and every morning I would step over the words ‘NOTHING IS IMPOSSIBLE’ carved into the floor of the entrance. I experienced an agency engulfed in a total belief it could change the world with its ideas. I spent a lot of my time working on the British Airways business a client that back then totally brought into bold ideas. Decades later I returned to Saatchi’s having retrained, as a Planning Director. The agency was now part of the Publicis network. It no longer seemed to have the belief in the creation of the impossible. Companies move on and get new corporate agendas. But as a creative thinker you must never lose the belief in the power of what you might create next. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985251527-BPV8OMKCKJR2ZHX4085B/These+things+I+know+6.png Philip Slade Career I’ve worked on multi-million pound campaigns that took years to see the light of day. But a brief from my beginnings in 1990s for Laphroaig whisky, that had no time and no budget is still around today. The brand has new owners and the account has past through many different agencies since. But the campaign and its central proposition keeps going and winning awards. However the counter point is a pretty shonky campaign I did in 2010, which at the time thankfully sank without trace. Until last year that is when the brand, ten years later, and clearly short of cash, re-ran the f*cker. Plastering it all over the London Underground with a much bigger media budget than it previously had or deserved. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985240023-YJJFW36HS5Z1NKSCO1AR/These+things+I+know+5.png Philip Slade Career Advertising is home to a disproportionate amount of demigods, bullies, egotists, fakers and enough free booze and drugs to rival the music industry. It’s way too easy to give in, I know, I did to pretty much all of it. And became a monster. But I came back from the edge. This industry is not for the weak willed. You need to focus on your own well being. Take the time to be you. Your work will get better. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985269625-RYVDEZCDGUJELUSUQCLS/These+things+I+know+8.png Philip Slade Career Along with or rather in part because of success. I’ve made many mistakes, upset waaaaay too many people, and done some shitty stuff. But the one thing I am really regretful of is putting my career before my family. In the grand scheme of things, that project or awards you sweated blood for, the weekends and late nights that meant you missed birthday parties. None of the things you acquired count for anything in the real values of humanity and the love of those around you. That’s what really counts. My biggest joy is now being able to spend time with the very adult version of these two. Even forgiving the perpetual requests for money https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985256954-ZJYWQ53KEZM4NHQ2XYLD/These+things+I+know+7.png Philip Slade Career I was a co-founder of a start-up that went through the roof; we were the toast of London, great clients, loads of awards and epic parties. Little did we know our financial director was stealing from us. Eventually she got caught and did 5 years but not before she had taken £2.4 million from us. We didn’t even know we had it at the time, we having too much fun. The fall out wasn’t just financial the partnership fell apart. This industry can bestow great riches but true happiness comes from being part of creating great work. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985276921-HN2A9HY48CO78FSIOF1L/These+things+I+know+9.png Philip Slade Career One night coming home I saw ad in the evening paper. The film director Danny Boyle was holding auditions for the opening ceremony of the 2012 London Olympics. I couldn't sing or dance and wasn’t sure if PowerPoint skills counted. But I did want to be in the Olympics and that’s what propelled me into a year of extraordinariness. At the end of it all, after performing in front of the world’s largest live TV audience I felt renewed. I had new skills, new friends and a whole new perspective on the world. Never stop exploring new experiences https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1756985334561-TG08XHO2V6RERXHHF8C8/These+things+I+know+10.png Philip Slade Career There is power in the belief that everything and everyone can be improved. This is not blind optimism, it’s the creative fuel that gifts you the power to make better and create change. I have done good and bad. I have been careless with those who loved me. It’s easy to be torn apart by regrets but don’t be. Face up to it, you will make mistakes. Despite everything I won’t have missed it for the world. Be You. You are your experiences, make them count. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/35d254f2-801c-4c9a-8b0c-b00f5fe0c043/Stein+2025+B2B+Brand+to+Demand+Maturity Philip Slade Career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/8a436c9e-b269-4e84-9659-eb9622ef5090/Philip+Slade+%2F+Twinkl.png Philip Slade Career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/bac80ea7-f05d-4771-8cdd-a6eec94491ad/Screen+Shot+2020-08-03+at+4.43.11+PM.jpg Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/b8a9a593-31c5-431c-8a67-736bd8888476/Screenshot+2022-06-09+at+16.50.17.png Philip Slade Career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1595335189612-VRZ0IDARGVWQVC6YZUYF/Screen+Shot+2020-07-21+at+1.37.50+PM.png Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1595335195958-S60WAFSGHOOV7PUKLDIZ/Screen+Shot+2020-07-21+at+1.36.41+PM.png Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1595335197360-IPL0554ETP7F8FFGH9FK/Screen+Shot+2020-07-21+at+1.36.04+PM.png Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1470753741986-ABZV9R83QBLKO6V7V7GO/Screen+Shot+2015-06-15+at+17.16.37.png Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1470753751077-S6UB58PQSUBMQTCYR7JY/Screen+Shot+2015-06-15+at+17.04.13.png Philip Slade Career https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1470753764689-9SMIPTUW1A2MXUJEMLRL/Screen+Shot+2015-06-15+at+17.05.15.png Philip Slade 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To lighting fires in our new garden in Sheffield. https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605116463867-6336VP18N16RXUZ4MS5M/Screen+Shot+2020-11-11+at+4.51.44+PM.png Sheffield https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605116468684-L34LIUVE3F3RQ0OI7DKM/Screen+Shot+2020-11-11+at+4.49.29+PM.png Sheffield https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605116484230-8VIBOE7HEOR0Y2E6Q3XV/Screen+Shot+2020-11-11+at+4.56.56+PM.png Sheffield https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605116507265-BB5X7KI9TAL9BNHJNMBS/Screen+Shot+2020-11-11+at+4.56.36+PM.png Sheffield https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1605116530481-JUX2AWFLX2LARCBWV1UM/Screen+Shot+2020-11-11+at+4.51.59+PM.png Sheffield http://www.homeslade.com/welcome-pacific daily 1.0 2025-09-17 https://images.squarespace-cdn.com/content/v1/50f6e49de4b0b58914289724/1696171321971-61UAP0KWVRIPEFYXK2KP/Screenshot%2B2023-10-01%2Bat%2B15.41.22.jpg Welcome