Deloitte report about mobile fact v hype

72% of UK consumers own a smartphone compared to 58% just ten months ago.Among the affluent and influential 25-34 years olds, nearly 90% own a smartphone.In excess of 50% of consumers have used a smartphone to check product availability and to buy g…
  • 72% of UK consumers own a smartphone compared to 58% just ten months ago.
  • Among the affluent and influential 25-34 years olds, nearly 90% own a smartphone.
  • In excess of 50% of consumers have used a smartphone to check product availability and to buy goods.
  • 48% of Generation Z, the 16–24 year olds, choose to shop via apps compared to 14% of 45-64 year olds.
  • Only 21% of UK consumers are currently happy to receive tailored communications, but 40% welcome search results relevant to their location.

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    While planning our new 'thing*' came across this again. Genius from David Ogilvy on the qualities of a Creative Director

  • High standards of personal ethics.
  • Big people, without pettiness.
  • Guts under pressure, resilience in defeat.
  • Brilliant brains — not safe plodders.
  • A capacity for hard work and midnight oil.
  • Charisma — charm and persuasiveness.
  • A streak of unorthodoxy — creative innovators.
  • The courage to make tough decisions.
  • Inspiring enthusiasts — with trust and gusto.
  • A sense of humor.

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    Seen on http://www.brainpickings.org quoted from

    The Unpublished David Ogilvy
    public library

    Track your McD or real time answers to what's in my burger, and who made it?

    As if to prove just how wrong the Iceland approach is (see post below) McDonald's in Australia have launched this App that allows you to track the source of all your ingredients, including introducing you to the various growers and farmers involved. ​A simple(ish) combination of GPS, image recognition and augmented reality. I'm not a customer, but I do like this very much. Thanks to rufusleonard for the tip

    McDonald's "Track My Macca's" from Stevie Laux on Vimeo.

    Turn your phone into a mobile Macca’s ingredient tracker and get to know some McDonald’s favourites inside out… For the first time ever you can track ingredients in the actual food you bought. Just point your phone at the front of the specially marked boxes and let the app do the rest.

    Your table-top suddenly springs into life with cutting-edge 3D augmented reality. Pick one of the featured ingredients to track, then find out its story. Using your phone's GPS, image recognition, plus the date and time, it works out where some of the ingredients came from, and what happened to them on their way to you. If you like, you can even get friendly with some of the farmers, fishermen and bakers who supply McDonald’s.

    Iceland burgers, unknown place of origin

    In the wake of the horse meat scandal. Iceland have been putting up these posters claiming their burgers are '100% tested' Couple of rather obvious points to this claim. One, you mean you didn't test before?​ and Two, far more important considering current* shopper treands, There is no mention of where the beef comes from. The key issue for consumer trust in grocery is being transparant about source and provenance. Putting up such a prominent poster that fails to say where the beef comes from, begs the question, what are you hiding?

    Iceland Burgers.png

    Ideals Vs Sponsors

    Screen Shot 2013-03-12 at 16.52.08.png

    While it might come across as sour grapes gripping about an event you are not at. BUT i'll do it anyway. ​Looking at this weeks SXSW event I was struck by how at odds the title sponsors were to the ideals of disruption and difference that the event was founded on. Sure any live event of scale costs a bomb to put on and anything with a hint of cool will always get 'non-cool' brands throwing money after a bit of rub off.

    BUT and its a big BUT.

    By putting all your key sponsors on show in such a way SXSW has. Does sort of underline its got a bit 'dad-at-the-disco'