A while back I gave a presentation about brands and there online shadows. I used the analogy of digital donuts that came in a box owned by Google. Sample charts HERE. When this chart popped up it was a good time to adlib gags about the Evil empire/Big brother (Google) and how we were all owned. The Beast File (Google) is a lovely bit of animation currently doing the rounds that sums this thought up in a much funnier manner and includes a better Star Wars reference. Graphics by Patrick Clair, written/presented by Elmo Keep. Seen on http://www.geekfill.com

THE BEAST FILE: GOOGLE ('HUNGRY BEAST', ABC TV) from Hungry Beast on Vimeo.