Could a cut-price iPhone be about to appear? There is a new patent with Steve Jobs name on from Apple that talks of an invention for viewing ads on mobile devices, (seen on Slashdot) where the device locks until the ad has been viewed, it includes a 'process' where by the viewer must verify their presence before continuing normal use, i.e. you can't walk away and make a cup of tea. See full patent HERE*.
I wonder if this is an Apple version of the Blyk concept of free mobiles for teenagers in exchange for taking part in research and viewing ads. Apple have previous with education aimed devices.
If this was linked say to the new Apple netbrowser/tablet/mega iphone that's widely rumoured to appear in 2010 all the more interesting. The app store trend and the beginnings of an Augmented Reality advertising market does mean a rethink for the models of revenue generation across mobile devices. Has Apple jumped the gun by building in such capabilities to its new 2010 products?
Augmented Reality (AR) applications launch on the iPhone.
While I have spent years getting excited by the possibilities of mobile apps like semapedia, (unlike most of my clients, who dispite my best efforts, passed on the opportunities). Now with the launch of a raft of genuine AR apps Like this from DiscoverAnywhere there appears to be a real case for commercial use. While it is true the actual audience of iPhone & Android users is really small compared with total universe of mobile (cell) phones, in time this should be the standard for 'whats that?' questions in the street. The answer being you aim your phone at the object and heh presto the phone overlays a label telling price, location, availability or simply its name.
Very interesting that Amazons tech division A9 have brought Snaptell, which basically puts Amazons prices and availability information over the top of any item you see in a shop, (currently only works in the US)
Like most people I often emerge from a station and ponder where is? (the nearest bar) having an interactive live map to overlay reality is a fantastic bit of black magic to delight. This last bit, is in my opinion, the key to any new techs ability to succeed, is it a joy to use and do you want to tell you mates about it?
Just look at the footage below of the yelp.com trial AR feature, yes you really do have to shake the phone three times for it to show the hidden button, how charming is that? -there is also a neat London Bus AR demo HERE from Presselite. The Next Web has a bit about a live tweeter layer which could see even more tourists actually being hit by buses (while tweeting), the guys at Presslite had us tracking.
iBeer video. 'Just because you can build it, does not mean people will want it' current hot topic on the iphone app forums. The fun to be had with beer and movement sensors may be a flash in the pan (hand) but fun none the less, the key question is whether you would pay ($3) for it or not. Award winning Carling iPint HERE.
The iphone apps are not unlike Lego, there is always another bit to add, Not always useful but pleasing to play with all the same. These two apps compared on the excellent Bannerblog.