The colour of fandom

Just in case you needed reminding, there are way too many Man U fans in London! -great bit of big data collation by Oxford Internet Institute. Taking Twitter info and mapping by postcode. Only works for the Premiership at the moment so no word on my fellow Sheffield Wednesday supporters, well, apart from Andrew at DDB.

..and so all good things must come to an end, time to start writing your awards entry chaps

Update on 2010-07-15 12:01 by Philip

Fulsome look at how it was all done at www.readwriteweb.com

Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. "In a way there's nothing magical that we've done here," he explained by phone this afternoon. "We just brought a character to life using the social channels we all [social media geeks] use every day. But we've also taken a loved character and created new episodic content in real time."

The key as well being the amazing trust between agency and client, allowing real time copy to be published.

Update on 2010-07-15 15:29 by Philip

Much fuller version of the 'how they did it' interview on Fast Company

Neat quote from Wieden's global interactive creative director Iain Tait "...It's a really strange thing, but that sense that people are having fun actually manages to transmit itself through the Internet. People gravitate toward things that feel like they're being done by people who love it. That sense that everyone involved with this is loving it is a huge factor in why this is so successful..."

Holy cow, that's a good idea.

It's not often that you come across something really new that works straight out of the box. But for the last 48hrs Old Spice have been using a social media combo (Twitter trends/Facebook/YouTube) to communicate directly with individuals on the web. A genius extension of an existing viral/TV creative. The  story cropped up in mainstream and geek media almost immediately. W+K Portland obviously put a huge amount of effect into mounting this stunt, but boy does it look like it has paid back. (including it would appear a marriage offer)

Linkedin new apps

While Twitter appears to have gone from mainstream to overblown in a little over 30 days, Linkedin marches on with more and more add-ons & apps. Maybe its the lack of guilt, Which Facebook always carried with it.

New Google add-on Latitude is really cool and looks like it links with all the right platforms, love the privacy statements that you can set fictitious locations (Google suggests 'Victoria Falls' -WTF??) so your love ones needn't know all your movements 24/7. Neat! fantastic location based software that you use to tell people where you are not, genius.