Alfonso Cuaron's new film Children of men starring Clive Owen has some great typography in the publicity. BUT who ever laid the ads out only works in landscape format. The DPS is great, looks new and has the feel of an 'event' movie. The single page portrait however is a mess of type. To much information trying to say to many different things. Plus the dark tint at the bottom means you lose the futurist feel of the DPS. In fact the portrait ad reminds me more of historical conflict like Enemy at the Gates.
