Just re-read yesterdays post, bloody dull, sorry about that. I guess the key message was that: the best festivals are chaotic, noisy, messy and filled with the air of unpredictability. Where as most brands despite what they'd like to project to there audiences are not any of the former.

The  added disappointment is the general lack of creative innovation coming from the marketing agencies that are responsible for seamlessly blending brand / festival / audience.

For the moment I won't list best / worst. However this year I have noticed some grand work, with fab ideas coming from the following agencies: Iris, RPM, Cake.