St Pancras. Almost there, branding included


The new St Pancras looks stunning, although it should be said with only a handful of weeks left before opening there is a lot still to do, as evidenced by a huge number of scurrying blokes in Hi-Vis jackets seen today. The new St Pancras branding I am not so sure about. The building is so stunning, has such history (Spice Girls launch included) The new branding leaves me a little cold. The agency behind it Brand Story have really worked it so maybe its one of those sleepers of a design.

I find large railway stations deeply romantic, something about sudden travel and impulsive actions. I've travelled most of Europe by train and despite our best efforts to get everyone off to the States via MAXjet trans-continental train journeys still have a lot to offer.