I am some thing of a sucker for video based navigation.
This promotional site for the new Nokia N95 is pretty cool.Based around a fictional tailor Henry Needle & Sons and his amazing pockets, Psion did a similar gag many years ago, but without the wit and humour on show here.
I forgot to point out that the normally very cold corporate communications of the Nokia brand were being soften by some rather good use of disruption media. The on-line brand ads for this phone were accessed via links on both Popbitch and Holy Moly, nice media buying to find the eternally inquisitive. The Nokia brands music festival activity is also sort of well executed featuring as it does in both UK and European marketing awards this year, so the obvious question is why does all sense of adventure and innovation desert them when they execute in-store work?
