The Sony Playstation3 launch (TBWA) seems to be spot on brand. Bringing as it does existing technologies together to make an easier to understand whole. I like the fact Sony appear to have mashed Second Life with Flickr meets The Sims linking to cinema and broadcast messages. Or rather the last 18 months tech' highlights for those who couldn't previously be bothered. Launch press HERE. Bit about the ads from Brand Republic HERE. tech insights to it HERE.
PS3 almost geek launch
