It must be said most retail stores web sites are pretty pony. While some like IKEA do interest most are dull at best. This site for Dutch retailer HEMA is inspired. It really rewards the wait for the whole thing to load. My current fav pure retail site is the online only Mydeco the work of very talented communicators. I spoke last week to a group of representatives of shopping centers across the UK. I was trying to enthuse them into the idea of making there online advertising more engaging. Part of the presentation HERE.
Retail is not boring! (neither are the Dutch)
