todays Brand Republic
Gaydar Radio joins call for Heinz boycott
LONDON - Gaydar Radio is following in the footsteps of gay rights group Stonewall by calling for a global boycott of all Heinz products in protest against the withdrawal of its Deli Mayo ad, which showed two men kissing.
Nothing like a bit of man on man action to get everyone worked up. The ad is an eye catcher, really quite harmless and a succesful way to get consumers to reconsider a ho hum FMCG product.