am I missing something? Pimms Vs Club 18 - 30.

The current Pimms ad appears to be just a poor copy of the famous Saatchi's club 18 - 30 786072-1687633-thumbnail.jpg campaign or have I missed something? The Pimms ad shows a nudist beach (just in case we missed this there is a sign in the background 'Naturist Beach') everyones rude bits are then covered up by objects in frame. Only its not as subtle or funny as the Club 18-30 version, what's going on? -is it some kind of in joke?

Very poor intergration it would appear. Really does not seem to hang together with the rest of the Pimms campaign featuring a festival bus and online sunshine spotter.