Interactive son of Honda 'Cog' film making top use of pop-ups.
I guess you really can debate how many people actually play this all the way through to its conclusion. ( unlike the Arcade Fire video from the same people, where you have a reason to see the final 'boom' ) - but suitability aside (!) a clever use of HTML5 with good details and brave to ignore Firefox users on mass
Game in full play here =