Pop-ups as a game. Honda & W+K

Interactive son of Honda 'Cog' film making top use of pop-ups.

I guess you really can debate how many people actually play this all the way through to its conclusion. ( unlike the Arcade Fire video from the same people, where you have a reason to see the final 'boom' ) - but suitability aside (!) a clever use of HTML5 with good details and brave to ignore Firefox users on mass

Game in full play here =