Looks like it's the over 50's who are driving social media growth on mobile devices

New report from Nielsen (HERE) looks at social media trends, within this report are some neat insights about the over 50's. The rather forgotten, by most brands, but hugely significant sector (UK 50% of pop over 50 by end of 2011) Really important to understand the emotional outlook of a group who may be physically old but display spending patterns more akin to teenagers. Budget aware but prone to irrational urges to satisfy pleasure. I did a briefing paper on them late last year, specifically looking at drinking habits.

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