A very handy, cut out and keep guide to agency names, By Rob & Joe, seen at The Inspiration Room. This chart should be first port of call for any start-up. Best advice, take a really, really long step back before you choose.
My best was 'Hicklin Slade & Partners' sounded solid even when there was only 3 of us in my front room, but even better when there was 90 of us in an office opposite Nike Town. My worst? 'Passion' not least because there are a ton of creative agencies called similar AND a stack of porn suppliers, still, kept our bank amused when we named the account; Give me passion, as our clients finance departments had to make all references to what sounded like an escort service!