Superbowl Vs The ads (in real time)

This is good, a real time look at social media chatter about the ads during the Superbowl this weekend. seen via 

Welcome to Brand Bowl 2013, the social showdown between advertisements showcased on the biggest sports stage in the world ... the almighty Super Bowl. The idea was originally conceived by Mullen in partnership with Radian6. But this year, the competition’s fifth in existence, we’re taking it over with our friends from Pointslocal.
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