Ideals Vs Sponsors

Screen Shot 2013-03-12 at 16.52.08.png

While it might come across as sour grapes gripping about an event you are not at. BUT i'll do it anyway. Looking at this weeks SXSW event I was struck by how at odds the title sponsors were to the ideals of disruption and difference that the event was founded on. Sure any live event of scale costs a bomb to put on and anything with a hint of cool will always get 'non-cool' brands throwing money after a bit of rub off.

BUT and its a big BUT.

By putting all your key sponsors on show in such a way SXSW has. Does sort of underline its got a bit 'dad-at-the-disco'