Track your McD or real time answers to what's in my burger, and who made it?

As if to prove just how wrong the Iceland approach is (see post below) McDonald's in Australia have launched this App that allows you to track the source of all your ingredients, including introducing you to the various growers and farmers involved. A simple(ish) combination of GPS, image recognition and augmented reality. I'm not a customer, but I do like this very much. Thanks to rufusleonard for the tip