Another sign the old world of Europe bumbles innovation opportunties

Ludovic Levy. VP Ad Services Orange. Feb 2013

“What is exciting is that Africa will start to close the loop before Europe because many more people pay via mobile there than in Europe – whereas it will probably take a few more years in Europe. Weve has strong opportunities in that field. As soon as we have enough NFC penetration and enough devices in-store that accept NFC payments Weve can help close the loop between mobile coupons, advertising, payments and also analytics,”