While planning our new 'thing*' came across this again. Genius from David Ogilvy on the qualities of a Creative Director

  • High standards of personal ethics.
  • Big people, without pettiness.
  • Guts under pressure, resilience in defeat.
  • Brilliant brains — not safe plodders.
  • A capacity for hard work and midnight oil.
  • Charisma — charm and persuasiveness.
  • A streak of unorthodoxy — creative innovators.
  • The courage to make tough decisions.
  • Inspiring enthusiasts — with trust and gusto.
  • A sense of humor.

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    Seen on http://www.brainpickings.org quoted from

    The Unpublished David Ogilvy
    public library

    Philip Slade