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786072-1070100-thumbnail.jpgCan i really be bothered to wait? I want the site open NOW! -A huge conundrum for media rich sites is the rather A.D.D nature of most online audiences, me included. There are a whole host of funny/interesting solutions to the 'PLEASE WAIT LOADING' message, albeit often on the gimmicky side that don't reward a second viewing. So a big 'good work fella' to the gang at Sadowski Interactive for incorporating a game of pong.  details make for audience loyalty every time.