I was asked by Spiked to talk at there event last night. A top discussion kicked of by the always thought provoking professor James Woudhuysen. I talked in a rather excited manner about my experiences with brands that had enhanced the social status of disenfranchised consumers. You can read the text I based it on here. -my speaking style means this is only an outline of what I said and I completely skipped the bit about small people in sampling teams. My favorite quote of the night was "all brands start ugly" (use makes there beauty)
Brands, what are they good for?
