I am currently searching for a photographer (s) for a large scale shoot featuring still life and people. The plus point being there are loads photographers around, the down side being not whether some one can turn out the job to budget, more what can be added to crate a unique visual equity.
Kevin pointed out this amazing set of shots from the French photographer Denis Darzacq. Strangely peaceful almost totally tranquil pictures of young people caught mid air. The pictures are so eye catching it's crying out for a campaign for...well...not sure actually, trainers are a bit obvious, maybe chewing gum (as in dropped on the floor) or maybe the sound of something being so shocking it makes you flip mmm. -They could just be fab pics to be enjoyed of course.
OK, OK, as was pointed out last night, yes while it is important to have an identifiable photographic style for a launch campaign. You do need an original idea to start with. I would just like to say we have a cracker (or two)