"..so what is it you do..."

well, in the same way my mum has still not really got what it is I do,  mmm you know 'planning-brand-activation-insight-ideas-market-overview-bluesky-stuff...' -easy. So it would seem other sections of the creative world has the same issues, just came across this excellent blog from Cameron Adams, south of the Hem' but still seems ok, his blog MANINBLUE well worth a read.