The continued rise and importance of the Socialnetworkosphere*

* = soon to be a real word, honest.

The actions of Facebook users have become too important for brands to ignore.

The temptation is to address the users1 rather than the circumstances that drive its popularity2.

Facebook is not the answer, It’s the social skill it teaches3 that brands need to understand.

1. = Theo Papitis interview in The Daily Mail Online

2. = Dr Norman Lewis on

3. = Marta Kavan of Espresso (