Getting out what you put in.

Seems obvious, but the clear issue with under performing digital campaigns is analogue thinking. Social networks suit a continuum of stuff rather than a big burst of noise. Again you would have thought obvious, but the nature of a consumers interaction with chums online puts a premium on regular, relevant content, that does not bore.

Highlighted by Alan Mitchell of The harsh realties of Social Media in a nutshell. Full presentation by Bart De Waele below.  

  1. Nobody reads your blog
  2. Your Twitterstream is boring
  3. Your Facebook fan page is empty
  4. Your new social network site isn’t used
  5. Your great idea doesn’t go viral
  6. Your users do not generate content
  7. Your employees do not help