July will be all about ZMOT thinking

Well actually there is a whole bunch of stuff this month to ponder, from Google+ to 'Networks of the Unacquanited' and 'data is the new oil' but in terms of agency activity here at Saatchi and our new chums at Google its all about ZMOT

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"...Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT...."