This is such a funny idea. Olly is smart connected thing that will deliver a customised scent whenever you get a social media mention. Simple, easy to understand but weighed down a bit with a large 'why?'
Best bit however with the whole idea is the fact its an open source start up with everything posted online for you to build your own. The process of making and connecting becomes part of the values to the whole enterprise. Very much an internet of things project.
Benjamin Redford from Mint Design the people responsible will be speaking about this tonight (May 30) at the Hospital Club in London. WC2H 9HQ
